The Architect of Real Work Ready™
Built from real organizational experience.

Designed to develop real professional performance.

Real Work Ready™ was created by Laura Massetti — executive, commercial leader, and performance consultant with more than 15 years of experience hiring, leading, developing, and evaluating professionals inside fast-paced organizations.
But Real Work Ready™ didn’t begin as a program.
It began as a pattern.

THE PATTERN I COULDN’T IGNORE

Over years of building teams and evaluating performance, one thing became impossible to miss:
Smart, motivated people were not failing.
They were operating without a map.
They could do the work.


But they didn’t yet understand:

  • how organizations actually function
  • how decisions are really made
  • what managers are truly accountable for
  • how performance is actually evaluated
  • how trust is built through daily behavior
    So they learned slowly.
    Through missed expectations.
    Through confusing feedback.
    Through rework and quiet mistakes.
    Through watching others and trying to reverse-engineer what they were doing differently.


And it took years.

WHAT I WAS SEEING FROM THE MANAGER SIDE

At the same time, I was watching capable managers spend enormous amounts of time teaching fundamentals informally.
Not strategic development.

    Fundamentals.
How to give a usable update.
How to set expectations.
How to prioritize.
How to escalate.
How to think through dependencies.
How to follow through.

Essential operating behavior.
But it was never structured.
Never consistent.
Never shared.
It lived in side conversations, corrections, and quiet frustration.
And it consumed an extraordinary amount of leadership time.

THE QUESTION THAT CHANGED MY WORK

At the same time, I was watching capable managers spend enormous amounts of time teaching fundamentals informally.
Not strategic development.

Eventually, I stopped asking:
“How do we train people better?”
And started asking:
“What are managers actually evaluating?”
When I looked closely, the answer was clear.
Managers were not evaluating effort.
They were not evaluating personality.
They were not even evaluating technical skill alone.

They were evaluating how people operated.
How they understood the system.
How they handled work.
How they communicated.
How they exercised judgment.
How they took ownership.
How they built credibility over time.
That insight became the foundation of the Real Work Ready™ Performance Model.

 

WHY I BUILT THE PERFORMANCE MODEL

The Real Work Ready™ Performance Model defines the six professional operating capabilities that consistently determine workplace effectiveness.


It is the operating system behind the program.
It names what is usually invisible.
It turns what most people learn through years of trial and error into a clear, teachable, repeatable professional performance framework.

Real Work Ready™ was built to develop this operating capability directly — not hope people absorb it eventually.

 

WHAT REAL WORK READY™ REPRESENTS

Real Work Ready™ is the applied expression of that model.

  • It is where:
  • organizational reality meets development
  • performance evaluation meets skill building
  • managerial standards meet participant capability.
    It exists to give professionals a professional operating foundation.
    And to give organizations a way to build readiness before performance becomes a problem

MY OPERATING PHILOSOPHY

I don’t believe most performance struggles are motivation problems.
They are operating problems.
People don’t struggle because they don’t care.
They struggle because they don’t yet see the system they are operating inside.

  • When professionals understand how work actually works:
  • communication sharpens
  • judgment improves
  • confidence becomes grounded
  • ownership becomes natural
  • performance becomes reliable

My work is focused on making that system visible — and teaching people how to operate inside it well.

MY BACKGROUND
I’ve spent more than 15 years working across U.S. and European organizations as an executive, commercial leader, and consultant.

  • Built and scaled teams
  • Hired and developed early-career and high-potential talent
  • Worked with founders and senior leadership
  • Sat in performance reviews and promotion discussions
  • And advised organizations on growth and capability development


Real Work Ready™ brings that experience into a structured development system.

WHY THIS WORK MATTERS TO ME

I built Real Work Ready™ because I watched too many capable people spend years doubting themselves — not because they weren’t good enough, but because they were never taught how work actually operates.
And I watched too many managers burn time teaching fundamentals they were never resourced to teach.
This gap is fixable.
The skills that separate strong professionals from struggling ones are not mysterious.
They are learnable.
They are teachable.
And they are buildable — when you treat them as operating capability, not personality.

That is what Real Work Ready™ exists to do.

WHERE I WORK NOW

I lead Vita Vista Global, where I work with professionals, founders, and organizations on performance systems, leadership development, and capability building.


Real Work Ready™ is my flagship professional development platform — where my operating philosophy and performance model are fully applied.

If you’re here, you’re probably trying to build something.

A career that feels clear, not confusing.
A team that operates effectively, not just works hard.
A version of yourself that contributes with confidence.
That’s what I build.

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